What is Diwali Mela
Significance of Diwali:
Diwali or Dipavali, the biggest festival of India , is also popularly known as the Festival of Light. Diwali is an important 5-days festival in Hinduism, Sikhism and Jainism. In Hinduism. Diwali marks the return of Lord Rama to his kingdom of Ayodhya after defeating Ravana, in the epic Ramayana. It also celebrates the slaying of the demon king Narakasura by Lord Krishna. Both signify the Victory of Good over Evil. In Jainism, Diwali marks the attainment of moksha by Mahavira in 527 BC . In Sikhism, Diwali commemorates the return of Guru Hargobindji to Amritsar after freeing 52 Hindu kings imprisoned in Fort Gwalior by Emperor Jahangir.Diwali involves the lighting of small clay lamps (diyas) filled with oil. While Diwali popularly known as the Festival of Lights , the most significant spiritual meaning is the awareness of the inner light. Diwali is the celebration of this inner light, in particular the knowing of which outshines all darkness (removes all obstacles and dispels all ignorance). Awakening the individual to ones true nature, not as the body but as the unchanging, infinite, immanent and transcendent reality.
Diwali Mela NJ
After the grand success of Diwali Mela since last two years in NJ, your very own AUM Events proudly brings to you the biggest festival of India - DIWALI once again in NJ. Come to eat, pray, love and have loads of fun !!
Diwali Mela NJ strives to bring the flavor of diwali celebrations and create an ambience of festivities on the actual "Diwali" day. The idea is to provide an opportunity to the first generation Indians to remember the good old days of Diwali festivities and bring together the younger generation to flaunt this beautiful festival while showcasing our rich Indian heritage and culture.
Diwali Mela shall include celebrations throughout the day through cultural shows, display of diwali festivities along with BOOTHS & VENDORS from various Corporate houses viz Airlines, Money Transfers, India Property Show, Media, Insurance, TV Channels, Phone Cards, Auto Sales, Mortgage Companies, Banks, Realtors, Tours, Cruises, Films, Entertainment and Local business houses like Boutiques, Jewelers, Fashion, Arts, Handicrafts, Gifts, Food, Mithais, Snacks, Mehendi, Photographers, DJs, Video, Decors and more.
Diwali Mela shall also include fun filled Entertainment throughout the day for people of all ages with professional entertainment by BOLLYWOOD CELEBRITIES, Fashion Show, Dance Competitions, Singing / Karaoke Competitions, RAM LEELA, Yoga Camp, Spiritual Discourses, Raffle Prizes, Laxmi Pujan and much more.
Diwali Mela shall be advertised heavily through popular ethnic media (TV, Print, Web, Radio, Ground promotions) and is expected to draw huge crowd.
Success Story
This is the only Diwali Mela in NJ that provides a venue for Indians from the Tri-State area to convene and Diwali celebrate as a community on actual Diwali day. It is an opportunity to showcase Diwali festivities to the second generation. It is a festive experience reminiscent of India where people visit each others house to meet and greet, eat sweet and snacks. Diwali Mela helps to create awareness that as Christmas to Americans is what Diwali is to indians.
1st Diwali Mela organized on Oct 19 , 2008 in Edison. NJ had over 3,000 attendees throughout the day with 30 vendors, Singing & Group Dance Competitions, Fashion, Live Orchestra, chief guest BOLLYWOOD Celebrity Karishma Tanna
2nd Diwali Mela organized on Oct 11, 2009 in Somerset, NJ had over 5,000 attendees and 50 vendors with various competition, Live Musical Orchestra from India, Children's arts and crafts, food festival, fashions show, health fair.
3nd Diwali Mela organized on Nov 6 & Nov 7, 2010 at Garden State Expo Ctr, Somerset, NJ had over 12,000 attendees with over 100 Vendors and Fun - filled entertainment throughout the day for one and all - Live Musical Orchestra from India, Children's Arts & Crafts, Food festival, Fashions show, Sa Re Ga Ma Singers, Ram Leela, Karaoke & Antakshari Competitions.
